POWER of two.
CO-OWNER & PRESIDENT
Irina Corotina, a Dubai native with a sharp eye for culture and trends, is a key force at I Am The Company with a strong background in apparel design and talent management. Known for turning vision into results, she elevates brands and develops standout talent with precision and style.
As Co-Owner of TBRC and Head of the Talent Division at Run Up The Bag University, Irina blends creative expertise with business strategy.
A true powerhouse, she brings global insight, bold ambition, and a results-driven mindset helping the next generation stand out, scale up, and secure the bag.
CEO & COURSE BUILDER
Lundon Bell, a Minnesota native, is a dynamic entrepreneur and creative visionary known as the creator of Millionaire Men’s Magazine and CEO of TBRC. With a unique background as a sports entertainment chef, he blends culture, business, and lifestyle into everything he builds.
Now the face of the Run Up The Bag University YouTube channel and a direct course builder for aspiring entrepreneurs, Lundon brings real-world experience, bold perspective, and high-level strategy.
A true hustler empowering the next generation to think bigger, move smarter, and turn ambition into execution.